The extent of variety that was possible from one image was incredible.
– and what had started as a 3rd night of mild insomnia, on a rainy Tuesday in February had turned into a naturally flowing design process. Complete just in time for mastering and without any forced moments of creative output; it was safe to conclude the late nights were worth it.
One of the last endeavours was to process the final image with a colour palette that matched the releases sound. At first I was reluctant to remove the vibrant red tone that had set a specific vibe throughout the experiment. Much to my surprise however, reseting the palette to black and white gave me a new perspective and after settling on tones and shades that complemented the release, our team were left with one task – choosing a name.
It served well to keep it simple in this instance, as the process for the artwork had played a fundamental role in shaping the EP, one word came to mind – REFRACT.